Showing posts with label Marché Maroc. Show all posts
Showing posts with label Marché Maroc. Show all posts

Monday, March 21, 2011

A Crochet Tale...

Please note that this post was originally published on my new blog, zween. To read more about what I've been up to since finishing Peace Corps, please visit me there. You may want to read this post on my new blog, as the right side of my photos were cut off when I transferred the post to this blog. Enjoy!

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This is a story about how crochet not only influenced my work with the Al Falah Woman's Cooperative in Oulmes, Morocco, but how it became the driving force behind it.

First, a little background. When I arrived in Morocco as a Peace Corps volunteer in the fall of 2008, I thought I knew the basics of crochet. I knew how to crochet in the round and back and forth, and I could do so in single crochet (not double, half double, or triple; just single crochet). I knew how to increase and decrease (incorrectly). I had made hats, fingerless mittens, and a granny square blanket in yarn, market bags from plastic bags, and a giant copper wire installation that was my thesis project for graduating college.

I took up crocheting in Morocco near the end of our three-month Peace Corps volunteer training period (where we learned about Moroccan culture and customs, as well as how to speak Moroccan Arabic). Other volunteers started to take an interest in what I was doing and ask me to lead an introductory crochet class. It was my first time teaching crochet and when I look back on it today I laugh because it was truly the blind leading the blind.

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Soon afterwords, in November of 2008, we swore in as volunteers. Next, it was time to get settled into our permanent sites where we lived for the next two years.

When I first arrived in Oulmes the women of the cooperative that I was assigned to work with weren't even coming to work. Eventually a couple of girls did show up (usually one or two) and I'd sit with them for however long they stayed at the Artisana, usually just a couple of hours. Sitting there was uncomfortable. It was cold and damp (it rained nearly every day and there is no indoor heating) and the silence was deafening. I wasn't very confident in my speaking abilities yet and it was so difficult to communicate anything.

The first few months were the hardest. I had received almost no background information about this woman's group from Peace Corps, so it was up to me to try to figure out what was going on. It wasn't easy. Mostly I asked very simple questions and relied on my observation skills.

The products the cooperative had on display were so different it was striking. They had rugs woven long ago from people who were no longer involved with the co-op; ugly, heavy macromé "decor" monstrosities; large, intricately embroidered table cloths; and crochet doilies and water bottle cozies. And the projects that they would usually bring with them to work on were hand knit gloves made with the most awful acrylic yarn. Yicks! I didn't know much, but I knew that they were in desperate need of some product development.

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It didn't take me long to start bringing crochet projects with me to work on while I sat with the girls, and it quickly became my best mode of communication with them. I started with something familiar, a granny square blanket. It was an easy project that took a long time, about 2 months. Finding materials was interesting. I used this terrible wool yarn, usually used for weaving carpets. It was itchy and the colors bled, but it was also a conversation starter at the co-op, mostly because of my strange yarn choice I'm sure.

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Soon I decided that I needed to expand my knowledge of crochet, so I burrowed a book on needle craft (circa 1984) from the Peace Corps library. I learned three very important things from that book;

  • How to make all of the crochet stitches

  • How to read a pattern (and thus make motifs that were featured in the book)

  • How to do tapestry crochet


The crochet flower motifs were a big hit. Fatima, the woman in the cooperative best at crochet, wanted to learn how to make each motif as fast as I could explain them. By this time it was spring and the three co-op members (Hafida, Fatima, and Achora) had recruited several girls (ages 16-22) to come to the Artisana to apprentice under them for a year, at which time they would receive their diplomas and become members themselves if they wished. After I taught Fatima how to make a motif she would then teach the younger girls. The Peace Corps calls this "Training of Trainers" (TOT) and it made me feel like I was finally doing something useful, though small as it was.

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When I brought my first tapestry crochet piece to work, a round coin purse made with the same yucky acrylic yarn they use to make gloves, the ladies became very interested in what I was doing, especially Fatima. Below is Fatima's very first coin purse.

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News about my tapestry crochet teaching abilities spread to other volunteers. In July, 2009, I was invited to go to Ain Chaib, down in Southern Morocco where my friend and fellow volunteer, Joy Chen, lived and worked with another woman's cooperative. There I taught two woman the technique. I also found a different type of acrylic yarn that was more suitable for making coin purses. It was a smoother and with more of a luster. When I returned, I was delighted to learn that the same yarn was available right in Oulmes!

I really wanted the women to make more of the coin purses for the upcoming Marché Maroc Craft Fair (a craft fair organized by Peace Corps volunteers) in October, 2009. This was the first craft fair that the women participated in since I came to Oulmes. However, the women only made a few coin purses, and brought mostly the hodge podge of stuff that they had since before I arrived, nearly one year prior.

Sales-wise, The craft fair was a huge disappointment. Though their prices were well below other vendors at the fair, they hardly sold a thing. But sales aren't everything, and it wasn't a total loss. As single women from a small town, Fatima and Hafida (the ones attending the fair) had the opportunity to visit a big city on their own for the first time and network with other Artisans from across Morocco, most of whom where women. As part of the event, the volunteers who organized the show brought in Moroccan consultants to talk with the Artisans about their products and teach them how to better manage their cooperatives. Below, Fatima watches over the co-op's booth at that first Marché Maroc in Fes.

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Another good thing about the women participating in the event was that they were able to see for themselves which co-ops were doing well. They realized that for them, smaller, more transportable products were the way to go. They learned that a cohesive booth was much more attractive, and about the importance of having products that appealed to tourists as well as Moroccans.

After the fair I encouraged them to make some purses for me to test out with volunteers and Peace Corps staff in the capital (Rabat) during our mid-service medical exams in December. My fellow Small Business Development volunteers critiqued the products and I was able to sell several of the purses for the co-op. A week later when I returned I gave them the feedback from the other volunteers as well as their money. It was almost twice as much as they had made at the two-day craft fair in Fes! Below are a few change purses that the women made with the nicer yarns.



Now that the ladies had a product that was small and marketable, they went to work making more for the next Marché Maroc in April, this time in Marrakesh. In addition to making the round change purses, I introduced the idea of making rectangular ones for cell phones, but it was their idea to incorporate the Amazigh letter "Z." Not only are they visually interesting, but they have an extra layer of cultural meaning.



The women were always so excited about new ideas and they liked being introduced to new techniques. Whenever I suggested new products, like the i-pod Nano and i-pod Touch pouches they were always willing to give them a try. Though I would make prototypes for all of the products I introduced to them, they always took ownership of what they made, coming up with their own unique color patterns and color combinations. Below are some of the Nano and Touch cases that the women made.





When I came up with a prototype for earrings that looked like blga (pointy Moroccan shoes), I knew that it was time to start teaching the girls how to read crochet patterns so that they wouldn't forget how to make all of these new designs [prototype for shoe at top of post]. For patterns such as the shoes and flower motifs, I drew them out in diagram form, then taught Fatima and Achora (the two main crocheters) what each symbol meant. The women didn't have names for slip stitch and half double crochet, so we decided on what we would call them, then I made a key so that they would remember what the symbols stood for. Luckily, all the coop members are literate. Below, Achora studies a diagram for a textured coin purse.

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Once I developed a way for them to record their tapestry crochet designs, using mainly Roman letters in conjunction with numbers, I compiled several designs, along with samples, in a book for them. Knowing how empowered I felt after learning how to write in Arabic script well enough to get by if I needed to jot something down for the girls (which came in handy in several instances), teaching them to be crochet literate was pretty cool.











In April, 2010 they participated in the Marrakesh Marché Maroc craft fair and did very well. Again, the best part of the experience was leaving town and visiting with their growing network of crafty friends, but this time the benefits were also monetary.

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Shortly following the Marrakesh craft fair was yet another Marché Maroc in Rabat (May, 2010). Now the women were starting to pick up momentum in a major way. I could see how much they enjoyed getting out of town to meet up with their new friends, who they kept in contact with between fairs via phone. They also liked the idea of being successful and finacialy independent.

In July, 2010, I had another opportunity to teach tapestry crochet to another group of women in southern Morocco. This time I traveled to the very remote village of Oulad L'Arbia and the site of fellow volunteer and friend, April Koury. This time I taught two sisters over the course of three highly intensive days. Though the days were long and hot, the woman were determand to learn the tapestry crochet technique.



This area of Morocco is much more conserve than Oulmes. Here, woman and girls don't even go to the weekly market, let alone travel alone to the major urban areas where craft fairs take place. The education of girls in Oulad L'Arbia is also not what it is in Oulmes. One of the sisters didn't even know how to count. I'm really proud of the progress they both made over those three days. Not only did they learn the technique (which involves counting), but they learned how to read and write tapestry crochet patterns (like the ones shown above) as well!

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There was another Marché Maroc scheduled for October, 2010 again in Fes, but unfortunately the event was cancelled. Luckily, the Oulmes ladies would be able to go to the second Marrakesh Marché in early December, 2010, shortly after I finished my Peace Corps Service. I was helping them prepare for the fair right up until I left the country.

Though crochet was just one of many projects that occupied my time as a volunteer, it was probably the most important because it was what helped me to feel accepted and respected among this amazing group of women.

Believe it or not, there are some people who actually think that knowing how to do traditional crafts such as crochet, knitting, embroidery, etc. is a waste of time and a step in the wrong direction for the female sex. But to all those nay sayers I say that you can't judge a woman until you've crocheted a mile of yarn with her hook.

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Above three; prototypes and motif samples by Emily Lindberg

Friday, September 17, 2010

Top ten memories of Morocco: Emily

Yesterday, Jon posted his top ten memories of Morocco, and wanted me to do the same. I will say that we came up with our lists completely independently of each other and I haven't yet read what he's written, (which is killing me) and that's why I was so motivated to come up with my "top ten" as soon as possible. It was a little hard to narrow it down to ten, and most of my favorite memories happened over several days, weeks, or months. I've arranged my list in roughly chronological order.

Our first Eid Kabir

For our first Eid Kabir we were still in home stay. We had seen pictures of Eid kabirs from other volunteers, so we had an idea of what to expect...the sheep slaughter in particular. The morning of Eid felt very much like any big holiday back in the States. We got dressed up and went over to Rachida's mother's house to visit and eat sweets then went back home to prepare for the festivities. The sheep was brought to the roof were we had the chance to look it in the eye for a few hours, knowing it's fate. Our host mom, Rachida, started the mijmare (small grill) that we'd use to cook the organ meat right after the slaughter. The mijmare is fueled by charcoal and is quite tricky to get going. As luck would have it it started to rain, so we moved indoors; grill, sheep and all. Since a woman isn't allowed to kill the sheep and our host brother was either still too young or inexperienced or both, a man came over to do the job. The sheep was killed over the bathroom toilet, so that it's blood would flow down the drain. We all gathered around the doorway to watch, but I started to feel sick to my stomach so I turned away after a while. After the sheep was skinned and the organs removed, our brother started grilling them over the mijmar in the living room, filling the house with smoke and causing our smoke detector to go off. My eyes became so irritated from the smoke that I had to stand by an open window. The organ meat was wrapped in fat, seasoned with salt, pepper, and cumin, and eaten with bread. It's was one of the most delicious meals I've ever had here!




Trip to Merzouga and the Todra Gorge with fellow PCVs

This was a trip that happened fairly early on in our service, in March 2009. It was our first time in the southern region of Morocco, so the landscape alone was something completely foreign to us. It was a pretty typical trip I guess you can say and we did the same things that many other volunteers have done. We rode camels in Merzouga to a Berber camp site were we spent the night and climbed at least part way up the big dune and looked at the stars. In Todra we hiked up to the top of the gorge where we were rewarded with a beautiful view (and Jon was rewarded with a shoe shine, but that's a different story). It was a great opportunity to see the parts of Morocco that I tend to enjoy more...the smaller towns and rural areas. They beat Marrakesh and Fes any day. There was a core group of four volunteers that went, with others meeting up and leaving along the way, but always great company.




Spring Camp 2009

It was a crazy week of teaching English and art classes, playing unusual games, dancing, getting up early and going to bed WAY too late. Some highlights include;
One very intense game of ultimate Frisbee
Seeing one of the girls from my English class singing "The Hokie Pokie" to herself as she walked to lunch.
Singing "Bohemian Rhapsody" at the talent show with the other PCV counselors.
Learning circus tricks along with the kids
Attending one of the aerobics classes with all the teenage girls
Dressing up as a pirate for the costume party
Attending the awards ceremony the last night that lasted until 2 in the morning!


Paper making project
The paper making project has been an odyssey. From coming up with the idea, to constructing the mold and deckle, to gathering the materials, to teaching the women, to coming up with products to make out of it...it's been a long long process. To read more about the paper making project click here and here.


Learning to speak and write in a different language

Learning Darija was one of the hardest things I've ever done and something I'm glad that I had the opportunity to do. By the time I reached my mid 20s I thought I'd never have the chance to learn a second language, but here I am. I give all the credit of any language success to final tutor, Salima, who started teaching me in June, 2009. She was patient, persistent, and a great teacher. She taught me how to write in Arabic Script, and that really helped me with my pronunciation. Plus, it's really cool to be able to write things for my ladies and decipher signs. Though I feel self conscience about my language skills most of the time, it's nice when a complete stranger overhears me speaking to a shop keeper and strikes up a conversation with me because she can't believe how well I speak Arabic, which happened yesterday.


Day at the beach near Asilah

On a long holiday weekend during Ramadan in August 2009, Jon and I met up with several other volunteers, mostly from our staj, in Asilah, a coastal town in the north. On one of the days we took a trip to a place called Paradise Beach, just a few miles from town. We arrived early in the morning to find the most expansive, empty beach I've ever seen, and since it was the first or second day of Ramadan, it was practically empty. The tide was out and the sand was smooth and free of trash. We spent the day exploring the rocks, chasing seagulls, riding the waves on boogie boards, and lounging around under sun umbrellas reading.


Ain LeuH
This might be cheating, but I have three wonderful memories of Ain LeuH. The first was back in August, 2009 when we went there to participate in an Environment camp. The camp had many challenges but it was a great opportunity to meet with other volunteers and work with some really great kids. It was also when we first discovered Ain LeuH's treasure trove of blackberries and I made jam for the first time ever.


The Next time we went to Ain LeuH was for Christmas, 2009. It was pouring down rain on Christmas Eve as we made our way there from taxi to taxi. By the time we arrived we were soaked to the bone, but we were greatly rewarded. Randy's house (the volunteer who lives there) was warm, cozy and welcoming. Lisa and two of her friends from the US came as well and we spent the next two days making and eating delicious food, listening to Christmas music, and playing Scrabble. I made hand-knit Christmas gifts for everyone there and Santa even came and filled our stockings with treats. It was the most low-key, unstressfull Christmas I ever had, and although I missed my family back home, it was a wonderful experience. The picture below of Jon and Randy was taken the day after Christmas, as you can see, it ended up being a beautiful weekend.


Most recently we went back to Ain LeuH two more times in the last month for workshops and more blackberry picking. The site is beautiful and there is nothing better than getting up at 6 o'clock to pick some berries before anyone is out and the sun gets hot.

Marché Maroc
This again is a bit of a cheating response because there have been three Marché Maroc craft fairs, and I've enjoyed all of them. The best part of these craft fairs was seeing how much Fatima and Hefida grew and learned from their experiences attending them and how much fun they had each time. My work is a very important part of what I'm doing here (well, duh), but sometimes it's hard to pin point a specific time that was "memorable." It's the little things that happen on a daily basis that seem to add up, but the craft fairs gave me the chance to look back on my work here and see the bigger picture. For more on Marché Maroc, check out this post.


Learning Fesi embroidery
From early on in my service, I have been particularly interested in a specific style of embroidery made here in Morocco called "Fesi" Embroidery. Shortly before our Mid Service Medicals in December, 2009, I decided to ask the women at the cooperative to teach me how to do it. I do a lot of mini workshops with the women to teach them different crochet techniques, so it was nice to change roles and be the student for a while. Since my work primarily consists of product development and quality control, it was very helpful for me to learn the "right" way to do this embroidery and better understand the labor that's involved. Since I'm about the same age as the coop members I think it was good for them to see that I'm not afraid to try new things and therefore it's never too late for them to learn something new. In fact, after I started doing my embroidery sampler one of the coop members who didn't do fesi embroidery decided that she wanted to learn too! It took about four months, but I finally completed the sampler. For more on Fesi embroidery check out this and this.


Teaching crochet in the bled

This past July I had the opportunity to travel down south and teach a crochet workshop in the bled (small community in the countryside, in this case about 500 people strong). The site doesn't even have transportation all the way to it, so we had to walk in from the nearest town, which takes about an hour. Though most of the area is dry and desert-like, the town is in the middle of an oasis. It was an extremely quiet place with all mud-brick houses. It's basically what a lot of people think of when they think "Morocco." The two sisters that I taught were very excited to learn the two-color crochet technique that I went there to teach. The workshop was supposed to last two days, and be about 2-3 hours a day. It ended up spanning four days with our average day being 8 or 9 hours! It was a really intense time and we all learned a lot. I really enjoyed how welcome the sisters and the rest of their family made me feel. It was very easy to joke around and talk with them. On my last day I even learned how to make cannon bread, which is a specific type of bread that I've only seen made in that area.


Monday, September 6, 2010

About Marché Maroc

Marché Maroc is series of craft fairs and the brain child of one of our Stagemates, Lynn. If you've been following this blog, you've heard us talk about it in several posts, which include; Craft Fair Products for Marché Maroc in Marrakesh, A Paper Making Tale..., Embroidered t-shirts and new banner photo, Creating a Business Card, and most recently in the post, Fun with Paper Beads!

The purpose behind Marché Maroc is to create a venue and opportunity for Artisans (who work with Peace Corps Volunteers) to sell their products and participate in hands-on workshops to improve their businesses. The women of Al Falah have been fortunate enough to have participated in all three Marchés so far;

Fes-October, 2009


Marrakesh-April, 2010


Rabat-May, 2010.


They have come a long way in their product development, product display, book keeping, and general business practices since the first Marché Maroc last October. Without these craft fairs, the cooperative is severely limited as to where they can afford to sell their products. The only craft fair that they attend besides the Marchés is a craft fair that takes place in a nearby town every July. This year it was a 14-day-long affair and they sold a fraction of the amount that they did at either of the previous two Marché Marocs.

But sales figures aside, Marché Maroc has been a great opportunity for the women to network with other crafts people from around the country and to create friendships with people they otherwise would never have met.

It's for these reasons that I am so disappointed that the Marché Maroc, scheduled to be held in Fes again this October, was canceled.

Another unfortunate side effect of the cancellation of Marché Maroc Fes is that I am now unable to pass on important knowledge of how to prepare the marketing materials for future Marché Marocs to a first year volunteer who could take my place. These materials were extremely time-consuming to produce (especially the first time around), but on top of that, we (second year volunteers) had hoped that future Marché Marocs continue with the same brand identity that we have created, so as to maintains a cohesion from one Marché to the next. As the program continues through the years (we hope) it will gain recognition as a craft fair worth attending.

Below are examples of the marketing materials I designed and created in Adobe Illustrator:
Large banner (printed on vinyl)


11x17 Poster (printed in color)


1/4 sheet size flier (printed double sided in black and white)


Program, outside (printed as a full sheet, double sided and folded. Black and white)


Program, inside (opposite side of above image)

Name tags for artisans and volunteers (printed on a full sheet then cut. Names written out by hand. Black and white)


T-shirt design (silk-screened)